テクノロジー マーケティング vs. 製品マーケティング: どちらが適切ですか?
Alexey KlochaiPrincipalWizard on DemandIs it possible to market a technology without marketing a specific product?I believe the answer is yes, and many developer-focused companies already do, even though some may not explicitly refer to what they do as “technology marketing.”“Technology marketing” and “product marketing” are often presented as potentially opposing priorities when I talk to…